Original work
WordPlay
Welcome to the Newest American Seafood Joint this Side of the Coast - Water Burger!
This is what happens when you are brainstorming while waiting in line at your favorite fastfood resturant. It was difficult making a wet burger look appealing. So I put in a fish mascot coming out of a water bucket to illustrate the burger came from the water while making it look cute. The fish was originally red. So I decide to make him match the font color for consistancy sake and because orange pops out when paired with the blue water. Lastly, I manipulated the splash to be infront and behind the bucket handle to give it dimention and depth.
Logo
Continuing with the worlds greatest fictional eatery, I paid homage to the original inspiration while giving it a more ocean feel. The "W" is has curves and fluid like a wave crashing on both side while there are "flags" that you would find on a coast. The Blue background it the secondary
Yard Sign
For the yard sign, I used the already established color scheme for brand recognition. The wording is simplistic and easy to understand if you are driving while also letting you know where the sign is referring too.
Revised Work
I made changes to the logo to help differentiate this from the inspiration it came from. I also changed the font used to give more of it’s on identity as a “mom and pop” diner feel while having a font that flows like waves by the coastal line.